Kaiyuki

To further expand their market in Japan and globally, they want to build a more trustworthy brand image.

The Story

We started by creating their company logo which is inspired by Japanese culture, we use Japanese alphabet for the word "Ki" which means wood. The logogram is the combination of initial K, Japanese Kanji form of Ki, and floor pattern. Using light brown as the main colour, and white and black as the supporting colours to portray earthy tone and exclusivity.

Project Scope : Brand Identity, brand guideline & merchandise